With more than 120 professionals joining every minute, LinkedIn is a continuously growing venue for business professionals and content. Beyond its personal use cases such as professional networking or applying for jobs, LinkedIn is also a rich and tailored data source for many business use cases. LinkedIn profiles are very structured and rich in content, enabling you to find individuals with certain backgrounds, posting about a certain content or looking for a certain job at a large scale. In this article, we will introduce the top 3 business use cases that LinkedIn data can transform. In 2019, US marketers ranked email as the tool with the highest ROI for B2B lead generation.